It is located on the Southern part of South Viphya Plateau. It is 190km away from Mzuzu City. It occupies the upper valley of Luwelezi, Rukuru and Rupashe River systems. The general altitude ranges between 1200m and 1300m with some areas rising to 1700m above sea level.
Coffee growing in this area is confined to soils that are deep, and fine textured, dusty and clays and clay loams formed from the cordorite gneisses.
Rainfall is high in Msese and Kapita areas where coffee growing is concentrated. The annual rainfall ranges between 900 and 1400mm.
The area produces 13% of all the coffee marketed by the Union. About 11% of all Coffee growers come from this area.